The Marketing and School Liaison team at Moulton College have been recognised with a prestigious Silver FE First Award for their sustainable marketing programme.
In line with the College's key strategic aim to work towards a Net Zero operation, the team set themselves the challenge to significantly reduce the carbon footprint of their marketing campaigns during the year.
A number of initiatives were identified as drivers of carbon within the team's operations and each of these was reviewed and re-evaluated with a view to bringing down environmental aspect with no impact upon effectiveness.
Results included:
- Saving of over 1 tonne of carbon through a new full-time prospectus design concept
- Switch over to sustainable promotional items including seed-based stationery and pens made from recycled products
- Move to online digital information as an alternative to printed materials
- Reducing the size of printed materials and using recycled paper stock
